Webex by Cisco
Brand Identity, Art Direction, Web Design

WebexOne is Cisco's flagship annual event — and in 2024, the stakes were higher than ever. With AI reshaping the enterprise landscape, the event needed a creative vision that matched the ambition of the moment. From concept and visual identity to web experience and keynote, the work translated WebexOne's AI story into a cohesive event experience that stood apart.

Client — Webex

Role — Design Lead

Company — Cisco

Bloom began with a provocation: what if the most honest metaphor for AI wasn't a machine, but a seed? Growth, emergence, renewal — the organic processes that have always defined transformation became the visual language for what AI makes possible: not a replacement for human potential, but its fullest expression.

From a data-driven website that guided thousands of attendees through a seamless registration journey, to a keynote and on-site experience that set a new bar for the event, every design decision served a purpose. The result was a cohesive, world-class experience that elevated WebexOne into something attendees didn't just attend, but felt.

For the keynote reveal of Webex's new Workspace Designer, we art directed a transformation animation that guided the audience through the full range of Webex workspace solutions, from intimate huddle rooms to large-scale boardrooms, each building seamlessly into the next, turning a product launch into a spatial journey.

Two speakers in conversation on stage at WebexOne 2024.
Presenter on stage at WebexOne 2024 keynote against abstract colorful backdrop.
Performer on stage at WebexOne 2024 opening ceremony.
Speaker presenting to a full audience at the WebexOne 2024 keynote.
Presenter introducing Webex's new Workspace Designer tool at WebexOne 2024 keynote.
Presenter introducing Webex AI Agent on stage at WebexOne 2024 keynote.