AIT
Brand Refresh, Web Design

AIT has spent over two decades helping enterprises navigate complex technology and management challenges — but the brand hadn't kept pace with that track record. The redesign set out to close that gap: a new visual identity, art direction, and presentation system that reflects the depth, confidence, and precision of a firm operating at this level.

Role — Brand Design
Brand Strategy
Art Direction
Web Design
UX Design

Client — AIT

The visual identity is built on a system of line-based patterns — precise, structured, and layered. Their sense of depth and perspective connects naturally to what AIT does: working through complexity with a clear destination in mind.

AIT's previous deck didn't reflect the quality of their work. The new template system was designed around their most demanding use case — translating complex, data-heavy analysis into client presentations that are clear, consistent, and credible.