Strivr
Brand Refresh, Art Direction, Web Design

Strivr sits at the frontier of enterprise VR training, trusted by Walmart, Verizon, and Bank of America to reshape how workforces learn at scale. The brand, however, hadn't kept pace with the product. A visual refresh and website redesign brought Strivr's identity in line with the ambition of what it actually does: a cohesive visual language, sharper art direction, and a UX foundation built to carry the brand forward.

Role — Sr Designer

Company — Strivr

The 'dot' had always carried meaning within Strivr's brand — a symbol of people, unity, and collaboration — but it hadn't been given room to breathe. The refresh changed that, elevating it into a defining visual presence across the system. Photography was pulled back and focused, letting a curated selection from Strivr's own library do more with less.

Strivr's business runs on data, so the redesign made it the visual centerpiece. A custom data visualization library turned key metrics into a core part of the brand story, supported by a restructured information hierarchy and modular component system built for clarity and scale.